New campaign celebrates ambition, hustle and the kind of hospitality that supports success for a generation redefining India. It is an idea that will find increasing traction both for travel and tourism, and also for the consumer.
Deepika Padukone has driven her own success. Mastering multiple busy roles and carving her own path, Deepika has become the face of modern India, inspiring a new generation that is bold, grounded, and always forging ahead.
Chief Marketing Officer, Hilton
‘It Matters Where You Stay’ campaign launched recently featuring brand ambassador Deepika Padukone. The campaign, filmed in Bengaluru, Deepika’s hometown, captures the human thoughtful moments that make a great stay, setting Deepika up for success, and empowering the modern Indian guest as they travel.
Anticipating every guest’s personalized and unique needs, Hilton’s newest campaign celebrates the details of the Stay – whether preparing for something big, balancing work with downtime, or simply taking time to recharge. It is about the thoughtful, intuitive design and service that creates memorable moments.
“At Hilton, The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them,” said Mark Weinstein, chief marketing officer, Hilton. “We designed this campaign around the spirit of a new generation of Indian travellers. They are shaping success on their own terms and we’re here to host them in India and around the world. Deepika brings her own, authentic Stay story to life in a way that’s both powerful and deeply human and her journey reflects the kind of drive we see in our guests every day.”
Deepika Padukone said, “It’s always the little things: the warm welcome, the personal touches, the attention to detail – that turn a Hilton stay into a memory.”
Hilton is growing rapidly in India, with plans to expand its portfolio by 10 times its current footprint over the next decade. To cater to growing demand for premium travel experiences, Hilton is broadening its customer offerings and introducing five new brands, each tailored to the dynamic Indian market.
