A “huge positive impact created” is only a beginning, with several events being held, including a special event to launch the rally with Hon’ble Chief Minister Shri Omar Abdullah as the Chief Guest. Others included a mega Press Meet and a special Managing Committee meeting at Srinagar.
Over 75 delegates travelled to Kashmir, from across India, to join another 100+ members of TAAI J&K Chapter, signalling the BIG STEP, once again, for the REVIVAL of TOURISM. No chaotic act can ever STOP Tourism and cause challenges to livelihood is TAAI’s clear motto. Thus, Let’s go to J&K is the loud call given by TAAI.
Addressing the full house at Raddison Collection, President Sunil Kumar, on behalf of the 2000+ companies who are members of TAAI, said that the entire TAAI TEAM, spread over 20 regions and chapters of India, are geared up to challenge the current crisis and help the revival of tourism in J&K.
He recalled how in 2018, during difficult times in J&K Chapter, TAAI had organized its annual convention in Srinagar with a large delegation of Travel & Tourism leaders from across the country. He said at TAAI, it is our responsibility to address this trying situation in J&K and extend all possible promotion and support.
Hon’ble Chief Minister Shri Omar Abdullah was at his usual best in his most eloquent and touching address; he narrated how the massive growth pattern of J&K was suddenly reduced to “Vacant seats and Vacant rooms” that threatened the livelihood of J&K.
He added that when things go right, there are friends who show up to celebrate. But when the situation encounters difficulty, even the closest of friends are difficult to find. He applauded and thanked TAAI for this most timely gesture.
In its three-day campaign, the visiting delegates visited most prominent locations including the historic Lal Chowk, Dal Lake with Shikara Ride, Moghul Gardens, Hazratbal Shrine, Pahalgam. Some delegates also visited Gulmarg & Sonmarg to help promote these destinations.
